The Day-Date, also known as "President" by collectors, was created in 1956. It is a wristwatch that has been worn by Lyndon B. Johnson, John F. Kennedy, and Marilyn Monroe. It has been a part of countless films and television shows over the past 60 years. It is a symbol for success, masculinity, power, and alpha male cool.
Lyndon B. Johnson is the first US president to wear a Day-Date while in office
Marilyn Monroe is pictured between Robert Kennedy and John F. Kennedy, at a New York party following the Democratic fundraiser at Madison Square Garden. Monroe sang famously Happy Birthday to JFK at this event.
In David Mamet's landmark film Glengarry Glen Ross, Alec Baldwin,Richard Mille Replica Watches in the middle of his famous "Always Be Closing" speech, pounding a group underperforming real estate salesmen, unsnaps the hidden latch on his yellow-gold Day-Date with champagne dial and holds it up in front of an Ed Harris who is perplexed, saying "You see this Watch? The watch, which cost more than the car you drive, is the final exclamation in this verbal smackdown. Lemmon, his beleaguered colleagues and the Richard Mille Replica Watches are all left staring blankly at this primal totemic sign of success and power.
Alec Baldwin in Glengarry Glen Ross as Blake
In the 1950s, Rolex was able to establish its dominance over tool watches. It launched the Submariner in 1953, which became the most popular diving watch ever. The brand launched the GMT-Master in 1954. It was the first dual-time watch ever created. Pan-Am Pilots used it to track two time zones at once while flying.
Rolex, in 1956, wanted to make a watch that would show its abilities in the field of ultra-elegant watches. Rolex was not looking for a small, dapper dress watch, but rather a large,Hublot Laferrari Replica Watches precious metal-only chronometer (36mm) with its iconic robustness, characterised by the screw-down crown and water resistance up to 165 feet. It also had a precious metal bracelet. The 6510 and 6511 were the first references to be launched. They lasted for only one year before they were replaced by refs. Calibre 1055, with a new free-sprung balance with Microstella-regulated screws, was featured in the 6611, 6612, and 6613. The new movement led to the official certification of the watches as chronometers.